Build a Scalable Brand | The Logo Brand

August 26, 2026

REBranding

Food & Beverage

Zaitoon

Resturent & Grill

Zaitoon

Resturent & Grill

A comprehensive brand identity system designed to strengthen Zaitoon's visual presence through a cohesive blend of typography, colour, and pattern. Inspired by the brand's cultural roots and commitment to quality, the identity creates a memorable and authentic experience that can be consistently applied across both digital and physical environments.

Curated by Hamdi Hanan

7 min read

Project Overview

Project

Overview

Developing a cohesive brand identity system for Zaitoon that reflects warmth, heritage

The project involved creating a comprehensive design guideline that establishes clear rules for colour, typography, and graphic elements.

Type

Brand Identity Design

Category

Food & Beverage

Scope

Brand Guidelines, Visual System Design

Brand Guidelines,

Visual System Design

Deliverables

Colour Palette, Typography System, Pattern Library, Brand Applications

Colour Palette,

Typography System,

Pattern Library,

Brand Applications

Brand
Direction

Establishing a visual language rooted in familiarity, tradition, and contemporary simplicity.

The visual direction was inspired by the experience of gathering around food and the rich cultural associations connected to the brand. Rather than relying on trends, the identity was designed to feel timeless and approachable.

The colour palette draws from natural olive and earthy tones, creating a sense of warmth and authenticity. Traditional decorative motifs informed the development of a repeating pattern system, while modern typography ensures clarity across all communication materials.

Design Principles

The project involved creating a comprehensive design guideline that establishes clear rules for colour, typography, and graphic elements. The resulting system enables the brand to communicate consistently while remaining flexible enough to adapt across menus, packaging, signage, and promotional materials.

Identity

System

Identity

System

Translating Zaitoon's heritage and warmth into a cohesive visual identity.

The identity system was developed to reflect the essence of Zaitoon through a combination of earthy colours, refined typography, and distinctive graphic elements. Inspired by the brand's cultural roots and the welcoming experience of shared dining, each component was carefully crafted to work together as a unified system. The result is a flexible visual language that strengthens brand recognition while maintaining consistency across menus, packaging, signage, and digital platforms.

Logo

The logo was designed to represent the brand with clarity and confidence. Its timeless form reflects Zaitoon's commitment to quality and tradition while ensuring versatility across a wide range of applications.

Arabic & Tamil Script Adaptations

zaitoon pondichery inaugural campaign

May 2025

GO and Signature

The colour palette draws inspiration from olives, natural ingredients, and earthy landscapes. Shades of olive green, warm gold, and rich browns create

Typography

Colours

The colour palette draws inspiration from olives, natural ingredients, and earthy landscapes. Shades of olive green, warm gold, and rich browns create a visual identity that feels authentic, welcoming, and closely connected to the brand's roots.

Pattern

Zaitoon

Zaitoon Signature

Zaitoon go

Brand Applications

Brand

Applications

Translating the identity into real-world experiences.

The visual system was designed to extend seamlessly across a range of brand touchpoints. The pattern library provides flexibility, functioning as a subtle accent, framing element, or dominant graphic feature depending on the application.

Through consistent use of typography, colour, and graphic elements, the identity maintains recognition across menus, packaging, social media, signage, and marketing materials. The guideline serves as a practical framework for ensuring coherence as the brand continues to grow.

Social media

zaitoon pondichery inaugural campaign

May 2025

zaitoon Calicut inaugural campaign

May 2025

Packaging

Iftar Box

2025, 2026, 2027 Editions

Client
testimonial

“TLB® Challenged us in the right ways, alinged our establishing clear standards for logo usage, typography”

Noufal

CEO, Zaitoon

Outcome

Delivering a cohesive identity system designed for consistency and scalability.

The project resulted in a comprehensive brand guideline that enables Zaitoon to maintain a consistent visual presence across all customer touchpoints. By establishing clear standards for logo usage, typography, colour, and graphic elements, the identity system provides a reliable framework for future marketing, packaging, signage, and digital communications. The guideline ensures brand consistency while supporting the continued growth and evolution of the brand.